DTS Brand Refresh

The smell of fresh paint. The gleam of bright, clean walls. The atmosphere of a familiar, beloved room, now vibrant and new once more. Can you remember the last time you repainted a room in your house? You probably walked into that room more often than you really needed to at first, just for the pleasure of seeing that old space in a new way. A little change here and there makes you love what you already had even more. 

The same is true of a school. Over the years, DTS has been represented by a number of logos and color palettes, each one appropriate to the time in which it was designed. Here are some of the ways we’ve looked over the years:

Recently, you may have noticed on campus and online that DTS looks a little different. You’re seeing the fruit of a months-long process of refreshing our look. Updating the designs and colors brings out what we’ve always loved about the school, inviting us to see it with new eyes. The refresh this year is the first significant update to the look of DTS in a long time. We hope these changes at DTS will make you proud of your home.

The first change you’ll see is the color palette. The purple and gold have been modified to a deep, beautiful indigo and sandstone, accented with a black patina. Our use of color affirms our historical character: warm, welcoming, and loving; dignified and professional.

The next change is the logo. As many of you know, our logo pictures two books (the Old and New Testaments), illuminated by a three-part flame. As we sought a refreshed logo, we found that its imagery still communicates effectively. Updating the shape of that logo draws our attention to what it has always meant, reminding us that DTS continues to stand strong on the Word of God, depending on the Lord for understanding and guidance. During this year of centennial celebration, you’ll also see a special “100 Years” emblem attached to the new logo.

The new look of DTS brings the seminary community together, ready to preach the Word and bring Christ’s love to the whole world. The distinctive, unmistakable visual identity sets DTS apart from other schools. And it affirms the theological and doctrinal commitments that have remained consistent from the founding of the seminary one hundred years ago to today—and into the next century.

Teach Truth. Love Well.